Decisive Edge

The Tools We Work With

We use tools that have earned their place through demonstrated effectiveness

Ash Maurya — open-source

Lean Canvas

Ash Maurya's Lean Canvas is a one-page strategic planning tool adapted from the Business Model Canvas. It's designed to help founders and product teams articulate their hypotheses about a business — covering the problem being solved, the solution, key metrics, channels, cost structure, and revenue model — on a single page. It is particularly well-suited for early-stage thinking, where the goal is to make assumptions explicit so they can be tested quickly.

PROBLEMSOLUTIONUNIQUE VALUEPROPOSITIONUNFAIRADVANTAGECUSTOMERSEGMENTSKEY METRICSCHANNELSCOST STRUCTUREREVENUE STREAMS